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How is the price for time commercials determined?

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发表于 2024-2-17 12:55:20 | 显示全部楼层 |阅读模式
Prices for time commercials are determined mainly by factors such as the program's viewership, broadcast area (national or local), and whether or not to display the offer. Naturally, programs with high viewer ratings also have high rates for time commercials. Also, prices are higher nationwide than locally, so it's more expensive to display an offer than not. Also, please be aware that the price will change depending on the time of broadcast.


In reality, companies often have a fixed commercial budget, so they narrow Austria Phone Number List down the content of the time commercial based on the total budget, target audience, and how long they want the commercial to run. Masu.Please also take a look.What is a time commercial? Explanation of benefits and feesBroadly speaking, there are two types of TV commercials: time commercials and spot commercials. Time commercials are a method of broadcasting commercials by specifying programs. On the other hand, spot commercials are...How should I choose between time commercials and spot commercials?It is best to choose between time commercials and spot commercials depending on your budget and purpose.Time commercials are effective if you want to increase exposure over a long period of time, improve your company's awareness, or brand your products.




For example, if a travel agency is running a commercial for corporate branding, it would be a good idea to choose a popular travel program. This is because the audience for travel programs is likely to match the travel agency's customers.On the other hand, spot commercials are effective when you don't have a lot of budget or when you want to focus on a short period of time for a campaign, etc. and use targeted commercials.For example, if a travel agency is running a campaign during the year-end and New Year holidays, they might focus on advertising the campaign in the fall, when many people will start thinking about their plans for the year-end and New Year holidays.

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