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If you're constantly deleting negative comments in the hopes of increasing conversions, you might be doing it the wrong way. Why? Let's find out. The Importance of Positive Reviews for a Successful Business the importance of reviews for a companyReviews based on personal user experience influence potential customers' purchasing decisions. This is justified by the fact that we tend to trust other people's opinions. And if a product or service has a large number of positive reviews, this indicates its popularity and helps dispel doubts among future buyers. According to a study by GetApp Lab, 30% of users consider reviews to be the main argument when purchasing a product.
A Zendesk survey found that 90% of customers will abandon bulk email campaigns a product if it doesn't have positive ratings. Reevoo data shows that having 50 or more reviews increases conversion by 4.6%. According to research from eMarketer, shoppers trust reviews more than the product descriptions on the product page. Advertisers and business owners recognize the power of positive reviews and actively seek to increase them. However, it is important to remember that there is a flip side to this coin. When Positive Feedback Can Negatively Impact Conversion Imagine that you are choosing a product and evaluating its rating.
Judging by the high ratings, you have an ideal product in front of you, but the section is filled with monosyllabic comments like “thank you, I liked everything”, “good product”, “fast delivery”. Reevoo statistics show that in such a situation, 95% of people consider reviews to be fake and lose trust in the product. A perfect rating with a lack of negative feedback makes users doubt the authenticity of opinions and suspect manipulation. It is obvious to a potential buyer that the company is actively filtering negative feedback. Therefore, it is important to maintain a balance and not delete all negative feedback, as it can be useful for identifying weaknesses in a product or service. Can critical feedback improve conversion.
Critical reviews may seem somewhat counterintuitive in the context of increasing conversions. In fact, they can have a positive impact on the success of your online business: Criticism often helps improve the quality of a product or service. When customers express complaints or disappointments, it provides valuable feedback and allows you to make changes to meet the customer's needs; By responding to negative reviews and offering a solution to the problem, you show that you care about the customer's experience. This affects loyalty and convinces the consumer to try your product or service again; The presence of criticism adds credibility and authenticity to the brand.
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发表于 2024-11-9 12:15:12