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Scenario 2: Competition is like David vs. Goliath If you're in a highly competitive real estate market, many similar players are likely vying for the same clients and properties. This makes it even more important for real estate professionals to stand out. See how high some Google ad bids are for specific real estate keywords. Seeing these high CPCs can easily tempt you to try the SEO route and rank organically. However, because the real estate market is often very competitive, it is more difficult to rank high on the search engine results pages (SERPs) for these and other popular real estate searches.
Why does this happen? There are often established players in the market Job Function Email List who have been investing in SEO for a long time and have a strong online presence. But all is not lost. Even in a very competitive market, a real estate professional can still find cracks and use SEO. You can still target long-tail s earches, focus on local SEO, and produce quality content. However, let's assume that this is not possible because even the cracks are occupied or the real estate professional does not have the time and budget. In that case, SEO is likely not a viable option again. Scenario 3: Lack of relevant content due to lack of skills Imagine if several real estate professionals had been on a self-imposed lockdown and media fast for the past 15 years.
In this case, they will be surprised that just having a good backlink profile but shallow and irrelevant website content is no longer enough. Today, backlinks are just one of the many ranking signals used in Google's algorithm. Creating relevant and quality content is essential to a successful SEO strategy, which can make or break your online presence. So, SEO for real estate becomes possible rather than viable if for some reason a real estate professional fails to produce the right content to target the right audience. To achieve this, one must know the needs, wants and pains of the target audience.
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发表于 2024-1-29 15:36:11