Get in touch with your prospects

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Now lets see the Inbound Sales methodology in  steps how to prospect well with the Internet and social networks  Inbound Sales . Identify the typical profile of your ideal customer The first step of the Inbound Sales methodology is identification it consists of identifying in detail the typical profile of your ideal customer. The idea here is to prioritize prospects who are active in the buying process before reaching out to passive buyers. Time is a rare and precious commodity for salespeople, so this approach allows for better use of resources.


Focus on active buyers, i.e. those who have recently visited your website, filled out a Henan Mobile Phone Number List form or frequently check your emails  in short, all prospects who have shown a high level of interaction with your business. To know how to identify active buyers, we have designed a Lead Management Matrix that we use for ourselves and our clients . . After identifying the prospects who are most active in their purchasing process, its time to contact them. This is the Connect phase of the Inbound Sales process.





With the information collected upstream, you must personalize your approach by adapting the message to the needs expressed, to the sector of activity of your prospect and, more generally, by exploiting all the elements of context available to you . To achieve this, in addition to the information collected, you must measure the maturity of your prospect and determine their position in the sales process is they aware of a need? Does he seek to identify and compare the solutions available to him? Does he already have a more or less precise idea of ​​his final decision?