In the second step, you derive further Rule No

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Rebelle's example, the big topic would of course be interesting facts about fashion.4: Don't produce text deserts! As soon as you have your topic, you can almost start creating the text. Before you start writing, I recommend that you create a concept in which you roughly structure the structure and content of your text. This means you can often see in advance how text-heavy and extensive your article will be and can plan accordingly: Do you introduce 10 or 20 bags that are worth investing in.


Which and how many key data will you cover (name, designation, serial number, new Special Data price, savings, increase in value over a certain period of time and much more)? Which questions should be answered? What additional information, tips and fun facts do you want to include? Do you want to highlight your opinion as an expert opinion? Etc. This gives you an idea of ​​what your text will look like. With our bag topic, it makes sense that the X bags with the greatest potential are shown. This could be done as a ranking list or according to your favorites or according to the alphabet or, or. It is important that you focus on the user’s interest here. It is therefore best to proceed in ascending or descending order according to price or increase in value.




This approach makes it possible to create clear text sections so that there is no text desert. Lists, subheadings and absolutely appropriate images also ensure a relaxed text structure. Click on the button below to load the content from h5p.org. Load content Also read Maike's entire article on how to recognize professional texts . I'll tell you why images are an essential tool of choice in my article on the power of images in content marketing. Rule #5: No good articles without feedback! Here too I'm exaggerating a bit. And yet the statement is essentially true. If you've been working on a topic for hours or days, you quickly lose sight of what's important - which is completely normal.