Google Optimize: the free A/B testing tool

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In your Digital Marketing strategy you should start from the idea that everything can be improved and you will have to continually question your decisions.Google Optimize is the perfect free tool for those who demand ever higher performance from their website: it carries out A/B tests on the site , analyzes the results, tests and optimizes the user experience and then provides clear data on which to act to optimize CRO ( conversion rate optimization) of the site. All in one tool, and what's more completely free.If you're wondering how it's possible to do A/B tests or experiments without needing to ask your developers for help , keep reading this article!



Google Optimize is a free tool for working on the Special Data optimization (optimize, right?) of websites, produced by Google and integrated with Google Analytics .More specifically, it is a tool that performs a crucial function in conversion rate optimization (CRO) . Its strong point is in fact that of being able to carry out experiments on the site to test the user experience and measure it against specific objectives. Based on the results obtained, it will then be possible to bring the tested changes into production.Are you wondering if it's worth doing A/B testing on your site? To answer this, look at the graph below where we compare the performance of our site in the last 30 days compared to the same period a year ago.





Goal completions comparison screen before and after using Google OptimizeFor our experiments, Google Optimize offers various tools: A/B testing, multivariate testing, redirect, personalization, and banners .Everyone has different capabilities for the different objectives we set ourselves; however, the report will be the same, i.e. the system, based on our objectives, will establish after some time a "winning" version of those tested and we could go on to modify contents or strategies. We will immediately reveal some good news about functionality and interface : Google Tag Manager and Google Optimize have tons of similarities.