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Read about the tools, follow some experts, and record what you learn. Then apply it in ways to let your team move faster and create better content. Marketers that do that this year will win with audiences and search engines. How to prepare for this trend: Block a set time to review AI tools and how to use them. Pick three ways to use AI and incorporate them into your workflow. Schedule a date three months away to review your success. Repeat regularly to expand your AI adoption. Just getting started? This guide to AI in marketing is your shortcut to using the newest tools and tactics.
Personalization becomes AI’s new superpower What if you could send a unique marketing email to each of your 10,000 newsletter subscribers every week filled with content curated based on their individual behavior? a reality right now. And it’s just one Iceland Phone Number of the ways AI will make all content marketing channels ultra-personalized in 2024. Personalization has been a cornerstone of marketing since long before Netscape deployed the first cookie to track website visitation. The challenge has always been gathering real-time information from a large group of individuals and using it to instantly alter each customer’s experience.
That’s right in AI’s wheelhouse. In another application, you can send a blog post reader to a dynamic version of your homepage based on their past behavior. If someone just read three articles about staying fit after 50, their version of a landing page would offer similar content and products specifically curated for them. YouTube does a version of this now. The more you engage with its platform, the more customized your homepage becomes. Content marketing trends - screenshot of the YouTube homepage In 2024, you’ll be able to present website visitors with a customized version of your homepage, just like YouTube does. As dynamic website tools become more affordable, we’ll see content and marketing teams use them to convert more blog readers.
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发表于 2024-3-5 13:05:24