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The Customer Data Platform was purpose-built to address the increasing challenge of data fragmentation faced by businesses today. Examples of leading businesses in Thailand that use this platform include Shopee and Lazada, which everyone should know very well. To explain more clearly Let's say a company is trying to better understand its customers. Their Customer Data Platform will be used to collect data from various touchpoints, such as Facebook, the company's website, emails, etc., which are channels through which customers might interact with the company.
The Platform will collect All data points form an easily understood, unified customer profile. That pr Singapore WhatsApp Number ofile is then made available to other necessary systems, such as the Facebook advertising platform . This process allows companies to segment audiences to better understand their audience. and can create more personalized marketing campaigns. Companies can easily build ad audiences based on everyone who visits a specific page on their website and its live chat feature. Or they can segment and view information about site visitors who may quickly abandon their cart.
HOW DOES THE CDP PLATFORM WORK? How does the CDP platform work? How does a customer data platform work? Customer data platforms focus on four main tasks Data collection. look at each detail in detail. Gather information Your CDP is the central location for all the customer data your company has. It's a place where everyone in your business can find customer information organized in one place. To achieve this, your Customer Data Platform needs to identify each customer by collecting and combining data from various CRM platforms and data streams. of your company This includes systems that don't normally share data, such as marketing platforms.
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发表于 2024-2-28 11:43:23