Search using hashtags and you will uncover

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With this strategy, people who are not your fans orfollowers can still find your content. If you need some guidance on how toresearch keywords to feed into your hashtags, check out our infographic forfive easy steps. “% of consumers prefer to search on social media rather thansearch engines, while % use them to find answers to their questions” HubSpotWhat Does a Hashtag Mean on Social Media? While it sounds simple to place ahashtag in front of your keyword, there’s some other basic information that’simportant to know when you are trying to be found by using hashtags. Usinghashtags only makes a difference in your social media strategy when done theright way. Tips for using hashtags Don’t get carried away using a hashtag everycouple of words. The number of hashtags that can be used depends on whichplatform you are using.


But in most cases, one to three hashtags can have moreimpact than a lot Find Your Mobile Number List of them. Keep hashtags short and memorable rather than tryingto use a lot of words in one tag. Remember BlackOutTuesday being usedsuccessfully as part of the Black Lives Matter movement in America in ? Don’ttry to choose hashtags that are too clever or obscure. If you choose a tag thatno one is going to search for, it won’t benefit your marketing as it won’t befound! Use hashtags that are detailed and specific as this will lead to betterresults than broad or general ones. Broad terms are not likely to be searched,and if you use them, your content will probably get lost in a sea of unrelatedcontent. Focus on hashtags with low or medium-volume search to hit the rightaudience. Using high-volume hashtags runs the risk of attracting spambots.





Don’t try to force hashtags into every post. Instead, use them when they addvalue and are likely to stimulate conversation and interaction. Hashtags cannot only attract members of your target audience but can also be used toresearch your competition.  relevantcontent related to your topic. Top tip: Be mindful of accessibility and claritywhen creating your hashtags. It's worth keeping the camel case in mind which iscapitalizing the first letter of each word when writing compound words or phrasessuch as eBay or eBook. Read our recent blog to find out more about digitalaccessibility for marketers. Why are Hashtags Important? Hashtags are importanton social media as they enable your content to be found by the right people.