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Longer videos can still do very well IF they have a good HOOK first few seconds that draws in your viewer, and is also helpful, entertaining, or both. That being said, I recommend going shorter when possible keeping it under min so you can run your video on both platforms without any issues. Video Image Ad Dimensions Again, this isnt just a difference per platform. It depends on your ad placement. You can easily look up all the recommended aspects per placement also shown while youre creating your ad. But if you dont want to bother with different dimensions for different placements, the most universal and best optimized ratio for your content is going to be either a or ratio with a resolution of at least x pixels.
Text Length The written portion of your ad has limits on Instagram – with the maximum Algeria WhatsApp Number being characters and the recommended max being only characters. You may hear that having shorter ad copy a.k.a. shorter text in your ads is better. On Instagram, Id agree shorter is usually the way to go, but again thats not always true or necessarily often true. Dont be afraid to hit that maximum if youre a killer copywriter. Based on millions of dollars of data that Ive seen, short and long text can perform equally as good, especially on Facebook. The biggest factor in how your text performs is how compelling and wellstructured the writing actually is. EXPERT TIP Add an extra space between sentences. Use bullet points to make it look less overwhelming.
Text Location On the Facebook News Feed, the primary text is above the button and videoimage. On Instagrams News Feed its below the button and imagevideo. And on Instagram Stories, its below the video but above the button. So if youre directing someone on where to click, then make sure you navigate them appropriately by writing out Click the button above or Click the Learn More button below the video based on your ad placement. It is important to note that Stories and Reels are quite different from News Feed ads and can be run without any post text at all. If we wanted to dive into all the differences between all ad placements, this article would be at least x as long and would probably just confuse the heck out of you. So for now, I hope this helped you understand the key differences,
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