GRP and behavioral data on the web are becoming more important

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In recent years, the combination of GRP and consumer behavior data on the web has become more important as an indicator for verifying the effectiveness of TV commercials. Behind this is a change in consumer purchasing behavior.Up until now, consumer purchasing behavior has generally been to purchase products in stores or order products over the phone after watching TV commercials.


However, now more and more people look up product details Bahrain Phone Numbers List and reviews online after watching TV commercials, and then purchase products online.Due to these changes in consumer purchasing behavior, the combination of GRP and web behavioral data has become more important as an indicator for verifying the effectiveness of TV commercials.Web data used to verify the effectiveness of TV commercials includes the following:Number of named searchesThe number of named searches is the number of searches for product names, service names, company names, etc.We compare the period during which the TV commercial aired and the period before and after that to measure how much the number of named searches has increased or decreased.





If ads other than TV commercials are placed at the same time, the number of named searches cannot be accurately measured, so care must be taken to avoid placing ads at the same time.Number of website accessesThe number of website accesses can also be used as an indicator to verify the effectiveness of TV commercials.Similar to the number of named searches, we measure the increase or decrease in the number of website accesses by comparing the period before and after the TV commercial aired. Furthermore, it is also possible to analyze how many people end up purchasing a product.