PR clippings help them determine the way they are portrayed

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The media and in the eyes of the people. Public Relation Agencies To monitor the success of campaigns of their clients, PR agencies need to demonstrate unpaid positive media coverage. It defines their efforts for the existing clients and contributes to an effective pitch for potential clients. Learn how to track campaigns for marketing and PR agencies. Now you know who benefits from press clipping, but do you know how can you leverage press clipping services? Methods to Leverage PR Clipping Services The goal of PR clipping is to make marketers realize how they can take effective future decisions by collecting data.


The improvement of each marketing department relies on an insightful reading of the clipping results. Depending on your needs and budget, you can choose one of the following methods to apply to your marketing strategy. Method #: Use a media monitoring tool Undoubtedly, using a media monitoring tool to track web and social Greece Email List mentions of your brand is the most effective method. Whether you are a startup, an established business, or a PR agency, a monitoring tool can offer customized PR clippings. No matter the industry you’re in, you can monitor your brand all over the web through relevant keywords and hashtags.



A feature of most monitoring tools that comes in handy in pr clippings is the ability to create customizable reports. Social media reports are one of this generation’s most prevalent and effective self-evaluation methods. They allow your boss, clients, and marketing team to know how well your marketing strategies are doing. Social media reports are a great way of organizing and analyzing the value of your online media mentions. An acclaimed web and brand tool, like Mentionlytics, can help you track a detailed collection of media clippings. Every mention it curates is first assessed and analyzed with advanced machine learning algorithms.