Comprehensive CEO - Professional Director course

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Strategic marketing is necessary knowledge not only for large businesses and corporations but also for SMEs or start-up businesses. However, currently in Vietnam, these businesses do not really understand what strategic marketing is , and why is strategic marketing needed? Most of them are applying implementation marketing and have not yet determined a long-term development path in the future. In essence, strategic marketing helps place a business in an environment with objective factors such as the market and competitors to help understand the value that the business brings to customers so it can make a difference. and bring the highest business profits.



Strategic marketing looks at the overall picture of the business in Malaysia Phone Number interaction with the market (macro environment, customers, competitors) to come up with solutions that are the "P"s that everyone knows (products, prices). whole, distribution, communication). Marketing programs implemented must follow a synchronized whole of Strategy, Brand, Marketing and Organizational Capacity. Playing an essential, overarching and inseparable role in the strategic marketing planning process, innovation capacity helps create the power of differentiation and competitive advantage of businesses, helping businesses Businesses (no matter what scale) win in competition and develop sustainably.




Innovation is the process of turning creative ideas into products, services, and solutions that create value (for users, for society and for the company). See more Building a sustainable brand with international standards Sage Academy introduces the Marketing Talk event with the theme: Innovation and Strategic Marketing (INNOVATION & STRATEGIC MARKETING). After the event, attendees will have the opportunity to join the SAGE Strategic Marketing community to continue sharing exchange and share knowledge and opportunities related to strategic marketing. 1) TIME AND LOCATION Time: 2:00 p.m. - 5:00 p.m., Saturday, August 6, 2016 Location: Like Me Café, 18 Yen Lang 2) SPEAKER: Mr. Doan Duc Thuan Nguyen Head of Marketing Department Asia-Pacific Strategy, Piaggio Strategic Marketing Planning course trainer, Sage Academy 3) MAIN CONTENT: – Part 1: THE NATURE OF INNOVATION – Part 2: THE NATURE OF STRATEGIC MARKETING PLANNING .