According to a recent study by Mediakix,

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The average person spends 35 minutes per day on Facebook giving you, the realtor, ample opportunity to get in front of the right people with your killer Facebook ads. Real estate Facebook ads daily time spent on social media by platform Facebook is also inherently visual (just like real estate), and provides extremely granular targeting options that allow to reach the exact market you want, from first-time, just-married home buyers to wealthy coastal retirees. We know Facebook advertising is the answer, but what is the strategy behind it? How can you maximize your budget to ensure you’re not wasting valuable marketing spend on failed campaigns? Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook.

Need more help with your ad campaigns? Get our (free!) All-Star Playbook to Benin WhatsApp Number Online Advertising .1: Layer on Location, Demographic, Interests, and Behavioral Targeting Options Aside from Facebook’s popularity, what makes it the perfect platform to advertise on is the truly detailed level of targeting you are able to achieve. After configuring the goal of your campaign you can use the various targeting options to layer on precise options, and ensure you’re showing your ads to the right audience.

Here are a few ideas for targeting options that may appeal to your buyer pool. Location Targeting: Target by Zip Code The first thing you will want to do is set some location targeting based on the region where you’re selling properties. It is important to be cautious here because you don’t want to get overly precise and target within a one-mile radius, since people may be moving from other locations. I’d advise targeting the zip codes that typically move to where you’re selling based on past selling history. Age Targeting: Target the Age Ranges Most Likely to Buy This one is pretty self-explanatory, but it’s critical not to breeze over since there is no use in showing your ads to an 18-year-old who likely does not have the budget to purchase the $2 million mansion on the water you’re attempting to sell. Demographic Targeting: Target by Income By navigating to Detailed Targeting > Demographics > Financial > Incomeyou can target your audience based on how .