Think about how you can challenge customers

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In , Shakira released a track with the Black Eyed Peas. Having been out of the mainstream eye for a while and wanting to make a huge comeback, Shakira generated a buzz about this new track by calling on fans old and new. Her girllikeme challenge invited TikTokkers to recreate the complex dance from the Girl Like Me music video. Unable to resist, TikTok exploded with dance videos. In response, Shakira posted compilations of the best, most inventive, most amusing, and most relatable on her Instagram account. The upshot was that the track gained a huge boost in plays and popularity.


In addition, the hashtag had nearly  million views, and Shakira was catapulted back into Europe Cell Phone Number List the mainstream media. You may not be Shakira, but you can still create a memorable, widereaching marketing campaign by encouraging UGC challenges, hashtags, and so on.  to get creative with your products and share the results, whether its fun ways to reuse packaging or funny photos of pets using your product. Contests are also a great way of incentivizing users to create content. The price of awarding a prize is worth the ROI of a successful UGC campaign. Repurpose or Update Old Campaigns You dont want to churn out the same old ideas. But at the same time, there is little point in changing a winning formula just for the sake of it.





If an ongoing campaign is working well, keep using it. If a particular message or campaign worked well in the past, freshen it up and reuse it. Even if you cant recycle them, old campaigns are a great resource. Historic campaign data can offer useful insights about what does and doesnt resonate with your customers. If you want to be thorough, you should compare your campaign data with historical customer and sales data. This will give you a more indepth analysis and help you to pinpoint why specific campaigns were successful. To do this, make use of tools like cloud ERP software. This will give you access to the data you need, but also, as its a cloudbased solution, it will allow anyone on the team to access data from anywhere. In this way, the marketing team can easily crossreference campaign data with metrics like customer satisfaction, conversion rate, and complaints.